![]() (Source: Moz ) Why is it important for SEO?Īs it is the first thing that users and search engines look at, therefore it is important to write an eye-catching page title so that users are attracted to visit the website’s page and read the content. The optimal length for a title tag is typically under 60 characters and it is placed in the section of the HTML code of a website. This is the title tag of the page and it is the first thing that search engines show to users when they look at search results. Here are 3 important meta tags that can improve search engine optimization of a website. For this article, only the most important meta tags would be covered. There are many types of meta tags that are used for different purposes but not all of them are relevant to SEO. Google bot can understand by reading the metadata that this is an agency website and the page is showing SEO services of this agency. For example, if the website is about an agency that offers SEO services. Search engines can understand the niche of a website and the topic within that niche for individual pages using meta tags. The goal is to enable search engines to get a summarized idea about the website through hidden descriptors. Meta tags are optimized to highlight the most important piece of content on a webpage to stand out from competitors in the search engine result page (SERP).Īs Danny Sullivan mentions, meta tags are a “legal” way of hiding important keywords in web pages for search engines. For example, the author tag that tells about the author name, and the language tag tells about the language of the page. There are other tags as well, but most of them are invisible and can only be seen by looking at the source code. For example, a title tag describes the title of a page, and a description tag briefly explains the purpose of a page. ![]() Meta tags are HTML tags that contain small text snippets. Why Isn’t Social Media Marketing Enough to Maximize Your Reach and Promote Your Business Online?.Why Do You Need To Know About SERP? How Does It Make SEO Better For Websites?.How Important Is Header Tag: An Improvement of SEO.
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